Exacto

Your tools were never built to run your entire operation.

Exacto extends HubSpot into LMS, member portals, programme management, and integrated stakeholder data. Without replacing what you've already built.

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The problem

The HubSpot ceiling.

Every professional body and association running complex operations hits the same wall. HubSpot handles CRM well. But then you need:

A member portal that shows personalised programme progress
An LMS that tracks accreditation and CPD across thousands of members
Programme management that connects events, grants, certifications, and reporting to the right records
Multi-tier stakeholder structures — chapters, branches, sponsors, partners — that standard CRM objects can't model

So you buy more point solutions. Connect them with workarounds. Export to spreadsheets. Assign someone to manually keep it all in sync.

Exacto exists because that approach breaks. Every time.

The typical stack before Exacto

HubSpot CRM

Separate LMS

Events platform

Member portal

Spreadsheets holding it together

Exacto — one connected layer

What it is

The operational layer above HubSpot.

Exacto extends HubSpot through an object-based data layer built on Conekter infrastructure. It connects your existing CRM to everything your operations actually need — LMS, member portals, programme management, multi-tier stakeholder structures. No forced migration. No ripping out what works. No enterprise-scale rebuild.

It's not a replacement for HubSpot. It's the layer above it.

Who it's for

Organisations with structured complexity.

Professional bodies running CPD, accreditation, events, grants, and member services that need to connect to a single record
Associations and peak bodies coordinating chapters, branches, affiliates, and stakeholder groups that have outgrown flat CRM structures

Membership organisations managing multi-tier stakeholder structures — members, participants, sponsors, partners — that standard CRM objects can't model
Franchise networks with multi-site stakeholder complexity — same structural problem, different label

If you've committed to HubSpot but it can't handle your operational complexity natively — Exacto was built for your problem.

How it works

How we get you from fragmented to connected.

Architecture

We map your operational requirements — stakeholder structures, programme logic, data flows, and integration points. No generic framework. Every deployment is designed around how your organisation actually runs.

Data Layer

Exacto builds an object-based data layer on Conekter infrastructure that models your real-world complexity. Members, programmes, certifications, events, chapters — connected as objects, not squeezed into tool-native fields.

Integration

Your existing tools connect to Exacto's data layer. Portals, LMS, programme management, and reporting all connect through the same layer. One system of record. No manual reconciliation.

Ongoing Operations

We don't deliver and disappear. We run and support the platform on an ongoing basis — monitoring, extending, and adapting as your operations evolve. This is infrastructure, not a project.

Outcomes

Outcomes, not features.

A single operational platform that replaces disconnected point solutions
Member, programme, and stakeholder data connected in one data layer
Portals, LMS, and programme management that work with HubSpot — not alongside it
Reporting that takes seconds, not days
A team that runs it with you — principal-led, not handed off to juniors

A national recruitment and staffing association runs on Exacto. Four disconnected systems replaced with connected infrastructure. Member, programme, and stakeholder operations on one system.

See what Exacto looks like for your organisation.

Every deployment starts with a conversation about your operations — not a product demo. We'll walk you through how Exacto would map to your specific infrastructure.

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