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HubSpot Growth Projects

Our projects are meticulously crafted to enhance your marketing efforts, streamline your sales processes, and optimize your customer service interactions. With a focus on delivering measurable results, HubSpot Growth Projects empower your team to achieve new heights of success.

Example Projects

Multi-Channel Lead Nurturing Automation

Design and implement an automated lead nurturing programme using HubSpot workflows to engage prospects via email and other channels. The project leverages native segmentation and lead scoring, and can integrate external channels (e.g. ad retargeting or SMS) for a fully multi-channel nurture stream.

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Account-Based Marketing (ABM) Programme

Implement HubSpot’s ABM tools to focus on high-value target accounts with personalised campaigns​ hubspot.com. Includes configuring target account tracking and scoring, launching account-specific content and campaigns, and aligning marketing-sales outreach for an ongoing ABM programme.

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Full-Funnel Analytics & Attribution Setup

Set up advanced marketing and sales analytics in HubSpot to track the full customer journey and ROI. This project configures multi-touch attribution reporting and connects HubSpot data with external analytics or BI platforms for comprehensive, end-to-end performance insights.

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Sales Pipeline Automation Workflows

Implement automated deal workflows in HubSpot to streamline pipeline updates and routine sales activities. For example, trigger tasks or notifications when a deal moves to a specific stage, automating follow-ups and CRM updates to reduce manual work​.

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Sales Sequences & Playbooks Development

Create targeted sales email sequences and guided playbooks in HubSpot to improve rep efficiency and consistency. This project develops sequence templates for automated follow-ups and interactive sales playbooks for calls/meetings, with ongoing performance monitoring and optimisation.

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CRM Data Enrichment & Customisation

Enhance and customise the HubSpot CRM data model to better support the sales process. This involves creating custom properties/objects and integrating third-party data enrichment (e.g. Clearbit or ZoomInfo) to automatically fill in firmographic details on leads and companies​

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Knowledge Base & Self-Service Portal

Build a comprehensive knowledge base in HubSpot Service Hub to enable customer self-service. The project involves organising FAQs and help articles, optimising search/SEO, and optionally deploying HubSpot’s customer portal so customers can log in to view and manage support tickets​.

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AI-Powered Chatbot & Live Chat

Implement HubSpot’s live chat and chatbot tools on the website to provide instant support and qualify leads. The chatbot is configured with custom conversation flows and AI-powered responses to resolve common queries (HubSpot’s AI chat agent can instantly handle ~50% of FAQs)​

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Customer Feedback & NPS Programme

Set up an ongoing customer feedback programme in HubSpot Service Hub to measure satisfaction and loyalty. This includes configuring NPS/CSAT surveys (delivered via email or on-site)​ knowledge.hubspot.com, building dashboards to analyse results, and creating workflows to alert staff and trigger follow-ups based on feedback scores.

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Website Personalisation & Smart Content

Implement dynamic website content personalisation using HubSpot CMS smart content and CRM data. This project sets up tailored page content or CTAs for different visitor segments (e.g. by lifecycle stage or persona), starting with basic contact personalisation and scaling to advanced multi-segment rules and testing.

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Website Migration & SEO Optimisation

Migrate an existing website to HubSpot CMS and improve its SEO performance. The project involves rebuilding site templates in HubSpot, setting up 301 redirects and on-page SEO, and leveraging HubSpot’s SEO tools plus site speed optimisation features to ensure a smooth, optimised transition.

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Custom CMS Development & HubDB

Develop custom website functionality on HubSpot CMS beyond standard themes. This includes building bespoke modules and HubDB-driven content for dynamic listings (e.g. product catalogues, resource directories), as well as integrating external APIs or services into the site for advanced interactive features.

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Sample Hubspot growth projects
What We Do
 

We build HubSpot around your data and your customers

We provide expert HubSpot advisory, setup, and optimisation services, empowering businesses to scale seamlessly.

  • New HubSpot Setups: Scalable, tailored CRM implementations.
  • HubSpot Optimisation: Transform workflows, data models, and reporting.
  • Ongoing Support: Proactive administration packages to keep your CRM agile.
  • Training and Enablement: Equip your team with the skills to maximise HubSpot.